With different generations currently in the workforce, it’s not just age that sets these groups apart. Beyond salary, what does each group expect from their employer? From Gen Z to Boomers, we dive into what each generation is seeking from a role. Let’s get into it:
Gen Z (born 1997-2012)
Gen Z are the most recent generation to enter the workforce. Having grown up in the digital age, Gen Z are digital natives and are seeking a technologically-integrated workplace, with 80% wanting to work with cutting-edge technology. Flexibility is also a key expectation of this group, with 40% of Gen Zs considering flexible workdays a determining factor when considering whether to accept a job. Social activism, increased environmental awareness, and a commitment to inclusion are also hallmarks of this group, with DEIB and environmental sustainability being key considerations for Gen Zs when weighing up employers. One survey found that 83% of Gen Z jobseekers consider a company’s DEIB commitment before accepting a role, while a Talent survey revealed that a company’s commitment to environmental sustainability impacts 71% of Gen Z candidates’ decision to accept a job. Progression and development is also highly sought after by this group, with Gen Z expecting employers to provide continuous learning and professional development opportunities.
TLDR; What this generations wants:
- A technologically-integrated workplace
- Flexible work options
- A company DEIB & ESG commitment
- Learning & development opportunities
Millennials (born 1981-1996)
Experiencing the advent of the internet and social media, millennials grew up in a time of growing awareness of global issues, thus seeing them prioritise social justice in both a work and social context. According to a Talent survey, 75% of millennials cite DEIB as a top business priority. Millennials also highly value flexibility – 75% who are presently in hybrid or remote roles would consider looking for a new role if their employer asked them to work in office full time. Unlike the generations before them, millennials are more likely to job-hop – 21% of millennials have changed jobs within the past year, over three times the amount of non-millennials who have done the same. To keep them on board, ensuring candidate expectations are met is key.
Millennials are also becoming parents, which is creating a significant shift towards gender equality. Both mothers and fathers have strong expectations to be supported by employers, not just in terms of parental leave support but also accommodating return-to-work arrangements. Millennial fathers are taking advantage of parental leave arrangements more than ever before. For millennial women who have come through their careers watching Gen X mothers work hard to secure flexible arrangements, flexibility is no longer considered a perk or privilege – it’s a minimum expectation.
TLDR; What this generations wants:
- A company DEIB & ESG commitment
- Flexible work options
- Paid parental leave and support when returning to work
Gen X (born 1965-1980)
Gen X grew up during a transformative era, seeing the end of the Cold War, alongside technological and societal shifts. In the workforce, Gen X are noted to be self-sufficient and results-oriented. Career stability is highly important to this generation, with one survey noting that 35% of Gen X values job security the most in the workplace. Alongside stability, meaningful work is also highly valued by this group, as revealed in a McKinsey study. Work-life balance is also a key expectation of 86% of employees in this generation, with an EY survey revealing that 29% of Gen X who are considering leaving their job in the next year would be enticed to stay if they were offered hybrid/work from home arrangements. Wellbeing initiatives are also important, with 78% of Gen X employees considering wellness programs and benefits as “must-haves”.
TLDR; What this generations wants:
- Job security
- Meaningful work
- Work-life balance
- Flexible work options
- Wellbeing programs
Boomers (born 1946-64)
The Baby Boomer generation is often characterised by a strong work ethic and loyalty to employers. They value job security and stability, with 42% citing job security as the most important aspect of work. This generation values loyalty and a long-term commitment to their employers, with over 40% of US baby boomers remaining with their employer for over 20 years, and 18% for more than 30 years. Meaningful work, learning and development, and mentorship opportunities are also key to this group, with McKinsey research highlighting that Baby Boomers value meaningful work almost as much as compensation. A Deloitte study also found that Baby Boomers are looking to share their knowledge through mentorship. Alongside these opportunities, health and wellbeing benefits are also valued, with 79% of Baby Boomers considering wellness programs as essential from employers.
TLDR; What this generations wants:
- Meaningful work
- Learning & development opportunities
- Mentorship opportunities
- Health and wellbeing benefits and programs
Ready to find the talent of a generation?
It’s no easy feat to attract and retain top talent, but with knowledge of what each generation wants, you’ll have a leg up when it comes to sourcing candidates of all ages.
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