Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (2024)

  • Oona McGeeJun 28, 2024

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (2)

Like holding a Japanese festival in your hand.

Summer is the season for Japanese festivals, and Hirosaki City in Aomori Prefecture is home to one of the most famous: the Neputa Matsuri (“Neputa Festival”). Designated an Important Intangible Folk Cultural Property of Japan in 1980, this festival is held over six nights and one day during the first week of August every year, and is famous for its taiko drums and brightly lit, fan-shaped floats featuring famous characters from history, mythology, and kabuki theatre plays.

Closely related to the Nebuta Festival held in Aomori City, which is high in energy due to the fact that it celebrates a preparation for combat, the Neputa Festival is less frenetic, as it depicts troops successfully returning from battle. Said to have originated from a traditional event that used lit lanterns to prevent a sleep demon from making farmers drowsy as they worked through the summer nights, the Neputa Festival retains its magical aura to this day, attracting over a million visitors every year.

It’s a fantastic festival that everyone should experience at least once in their lives, but for those unable to attend, there’s now a way you can enjoy the magic of the matsuri at home, thanks to a special series of craft kits created by Sato Kogei, a screen printing company in Aomori City.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (3)

Those who stop by the office are in for a real treat, because down by the main entrance around the side you’ll find…

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (4)

▼…a gacha capsule machine!

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (5)

Hidden beside the otherwise ordinary-looking office building, this is a gacha machine you won’t find anywhere else in Japan, as it’s exclusive to the premises.What it sells is equally rare, as it contains two of the company’s top-selling craft kits — the “Neputa” for 1,000 yen (US$6.23) and the “Goldfish Neputa” for 500 yen.

▼ The 1,000-yen gacha only takes 500-yen coins, but if you visit on a weekday during business hours, staff inside can exchange your money for the right coins.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (6)

There are three types of “Neputa” and five types of “Goldfish Neputa” in the gacha machines, and when we spun the dial, we were lucky enough to get the most popular designs.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (7)

As these are craft kits, the capsules only hint at what the finished design will look like, because there’s a fair bit of assembly involved.

▼ The instructions are printed in Japanese on one side and English on the other.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (8)

While first-time model-makers might feel daunted by the instruction leaflet, there’s no need to feel intimidated as the process is straightforward, and the parts are kept to a minimum for ease of assembly.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (9)

The company sells craft kits in various sizes, but these are small enough to be sold in gacha machines, so are perfect for those new to the hobby.

▼ The parts are already cut, so you can assemble them straight away.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (10)

The parts slot together perfectly, snapping in place firmly, and though extra adhesives aren’t necessary here, you could use glue for stronger reinforcement.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (11)

The main structure comes together in minutes, and once you apply the paper parts, the familiar shape of the float comes to life.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (12)

Pasting the picture on the fan part completes the project, and the papers are pre-cut so you don’t even need scissors or a cutter.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (13)

Popping the included LED light into the float gives it a glow that makes it look exactly like the real-life neputa floats, only in adorable miniature form!

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (14)

The festivities wouldn’t be complete without a goldfish lantern, as these are often displayed in local hotels and public facilities in early August, and are also held by children during the festival.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (15)

At 500 yen, this kit is half the price of the float version, and is easier to assemble, with fewer parts.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (16)

Simply follow the instructions to snap the pre-cut pieces of wood together, being careful to place them in the correct position.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (17)

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (18)

▼ Then paste the paper parts on…

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (19)

▼ …and your cute goldfish will soon be complete!

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (20)

While the craft kits look beautiful as they are, they glow with an extra dash of magic once lit up at night.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (21)The included LED lights give off a warm festival-like glow, creating the perfect atmosphere. The paintings themselves are also special, as they’re painted by Toshika Yamatani, a real Neputa artist.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (22)

With these adorable lanterns, you can easily transform any room into a festival venue, and if you listen closely, you can almost hear the festival music.

▼ You can always play videos of the festival on YouTube in the background to get the true music.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (23)

The Neputa floats have a vibrant kagamie (front picture) that contrasts with an elegant miokuri (back picture), and this miniature version is an exquisite replica.

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (24)

It’s a stunning way to bring the magic of a Japanese summer festival home with you, and you don’t even have to travel to Aomori for it, as the company sells their entire craft kit range online. If you can make it to Aomori, though, you’ll have the added fun of trying the rare gacha machine, and with so much to enjoy in the region, it’s worth travelling to outside of summer as well!

Store information
Sato Kogei / サトウ孔芸
Address: Aomori-ken, Aomori-shi, Namioka Oaza, Gohonmatsuba Kurodaira 31
青森県青森市浪岡大字五本松羽黒平31
Open: Weekdays from 9:00 a.m. to 5:00 p.m.

Related: Sato Kogei Instagram, Twitter
Photos ©SoraNews24

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[ Read in Japanese ]

Neputa Matsuri gacha capsule toys let you enjoy the famous festival in miniature form (2024)

FAQs

How much are capsule toys in Japan? ›

Capsule toys cost between 100 to 500 yen each, and sales of capsules have increased by 1.5 times in the last ten years to 40 billion yen, with more than 700,000 machines in Japan right now.

What are the toy vending machines in Japan? ›

Gashapon, also known as gachapon, are vending machines that sell capsule toys and other tiny products for a few hundred yen almost everywhere in Japan. They can be seen lining the Tokyo streets, restaurants, and retail malls. Gashapon toys is a distinctive feature of Japan and a compulsive type of amusem*nt.

How much is gacha in Japan? ›

For lesser prizes and larger or higher-quality goods, prices can range from 100 to 500 yen ($0.80 to $4 USD). Recently, there have also been more expensive Gachapon machines that cost between 800 and 2000 yen ($6.40 and $16 USD) and take smartphone apps or rechargeable IC Cards from Japan as payment.

Why are gachapons so expensive? ›

Many gashapon are considered collector's items, with rare ones fetching extremely high prices in secondhand markets. Gashapon toys are often licensed from popular characters in Japanese manga, video games or anime, or from the American entertainment industry.

Is gacha safe for 8 year old? ›

Is it safe for children? The Gacha Life app has been given an age-rating of 9+ on the Apple App Store and Everyone on the Google Play Store. Parents should be aware of the chat feature, access to in-app purchases and in-game ads. Ensure you have disabled in-app purchases to limit spending.

Is Gacha Life a safe game? ›

While Gacha Life can be a fun and creative game for kids, there are some potential concerns that parents should be aware of. One concern is the chat feature, which may expose children to inappropriate content or communication with strangers.

Is gacha a kid game? ›

Developed and released by Lunime in 2018, the Gacha Life app is a game with role-playing and adventure genres. It is suitable for kids aged 9+.

Are capsule hotels expensive in Japan? ›

Capsule hotels provide their guests with private, enclosed beds and basic amenities for less money than regular or business hotels. They usually charge between 3000 and 5000 yen per night.

Are gadgets cheaper in Japan? ›

BUYING ELECTRONICS TAX FREE

Most electronics are already cheaper in Japan once you look at exchange rates and the general cost, however as a foreign visitor you can get additional savings, thanks to the Japanese tax exemption on certain products for foreign visitors.

Why are capsule toys popular in Japan? ›

The capsule toy vending machines became a cultural phenom- enon in Japan and by the 1990s an increasing number of adults were showing an interest in them, mainly due to the popularity of video games and anime.

What are Japanese capsule toys called? ›

A gachapon is a miniature toy that comes out of a capsule vending machine. It's commonly known as capsule toys because it comes in cute and colorful capsules. These toys are popular in Japan and people sometimes call them Gashapon, Gacha, Gacha-Gacha, or Gashakoko, depending on where you are or who made them.

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